A new beginning

A New Beginning marks an exciting evolution for By Ely Atelier — a collection that steps away from the soft, neutral tones of cottagecore and embraces a more vibrant, daring palette. This collection explores not just the whimsical world of cottagecore but also fairycore, with a focus on bold, signature pieces that tell a unique story.

Among the standout garments were a statement coat, a low-waist skirt, and a skirt crafted from upcycled curtains, showcasing the fusion of sustainability and high fashion. One of the most striking pieces was a dress that seemed almost otherworldly — a light, ethereal fabric as thin as silk, designed in soft hues of light blue and pink. The colours evoked the serene beauty of a summer sunset, where the sky and clouds blend in a perfect, dreamy harmony.

A New Beginning is about embracing boldness, mixing fantasy with reality, and using upcycled materials to create something entirely new and magical.